The Government's "Fake Always Breaks" campaign, led by the Intellectual Property Office (IPO) and supported by the Independent Garage Association (IGA) and Independent Automotive Aftermarket Federation (IAAF), warns of the dangers of counterfeit car parts like wheels, airbags, and brakes. These parts, often made from inferior materials, pose significant safety risks. A recent survey revealed one in six motorists unknowingly purchased counterfeit parts. The campaign urges garages and consumers to remain vigilant, report counterfeit parts, and use trusted suppliers. Marketing efforts include social media outreach and industry partnerships to promote awareness and safer roads.

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