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The Government's "Fake Always Breaks" campaign, led by the Intellectual Property Office (IPO) and supported by the Independent Garage Association (IGA) and Independent Automotive Aftermarket Federation (IAAF), warns of the dangers of counterfeit car parts like wheels, airbags, and brakes

There’s no question that the automotive industry is evolving. With new technologies almost constantly arriving on the scene, it’s important that technicians are aware of the latest developments.

Here are three ways that you can make sure that you are upskilling your team.

Whether it’s favouring a supermarket or picking a restaurant, the power to choose who you spend your money with is one of life’s great privileges. As such, businesses are in constant competition with each other to not only win customers, but to keep them coming back.

Garage owners in the automotive aftermarket have a unique opportunity to make a positive impact on the environment by embracing sustainability practices. Not only will you contribute to a greener future, but you can also enhance your business reputation and attract environmentally conscious customers.

In this blog, we will explore the top three ways your garage can embrace sustainability, enabling you to play your part in creating an eco-friendlier automotive industry.

As a garage owner, operator or team member, you’ll know how hard it can be to convince customers to be proactive with vehicle maintenance. In most cases, drivers seek your counsel (and services) when something has gone wrong, rather than trying to stop it failing in the first place.

Carrying on our pre-summer blog series, we’re taking a look at three further opportunities to generate additional revenue for your garage as the warmer months approach.

In today's rapidly changing automotive industry, garages must continually evolve and adapt to meet the needs of their customers. As we step into the second half of 2023, the competition is fierce, and garages must develop new skills to ensure their growth and success. In this blog post, we will explore the top three skills that garages should prioritize to stay ahead in the ever-evolving landscape.

There’s little better than having a car that’s ready for summer. Drivers will be relying on service centres to keep their vehicles in tip-top condition in anticipation of holidays and road trips to coincide with the (hopefully) warm weather. With this in mind, now’s the time to get on the front foot and upsell these three core services.

It’s easy to assume that people generally understand the basics of car repairs and maintenance. But industry data suggests that, in fact, the motor trade might be missing a trick when it comes to educating customers about the importance of vehicle upkeep. As the cost-of-living crisis takes its toll, customers are likely to turn down additional work without good reasoning. That’s where customer education comes in.

What do your go-to supermarket, favourite restaurant chain and local petrol station all have in common? The answer is top-tier branding. A successful brand is more than a nice logo and a catchy slogan, however. It represents consumer trust, confidence and a clear understanding of what your product or service stands for.

The principle isn’t limited to high-street shops and eateries. Good branding is of huge importance to any business, not least the automotive aftermarket. The issue is, all too often, garages struggle to appreciate its importance.